We are firm believers in the power of community media to transform and engage. What started as a D.I.Y. Movie-Making Ithaca Freeskool class facilitated by Shira has become a collective of local filmmakers and activists who make movies about issues of interest and importance to our region.
In 2011 Shira directed Empowered: Power from the People in collaboration with producer Suzanne McMannis of Earthwalk Farm. From solar and wind to veggie oil and geothermal, this feature-length documentary tells the story of Tompkins County’s role in the energy independence revolution. The movie premiered at Cinemapolis in the fall of 2011 with a huge turnout and is being screened around the region in partnership with the Finger Lakes Bioneers.
We Can’t Stop
Frac Attack: Dawn of the Watershed
Our first big project was Frac Attack: Dawn of the Watershed, an 18-minute environmental zombie thriller that takes on the natural gas drilling industry. The movie was made by over seventy members of the Ithaca community to inspire action and was produced in association with Shaleshock, a local alliance of citizens fighting to protect our environment from the corporations who seek to exploit it. Shirari Industries helped lead the production with our friends at The Dacha Project. Shira wrote, co-directed and edited the film as well as producing and performing on the soundtrack. Ari did graphic design and web production for the film and was an integral part of the outreach and promotion.
Frac Attack premiered at Cinemapolis, Ithaca’s renowned downtown theatre on Dec. 10 2009, and has since been streaming online and screened in classrooms and community spaces. The film was honored as a 2009 “Sign of Sustainability” by Sustainable Tompkins and was a Jury Favorite at the 2010 Theodore Case Film Festival. Frac Attack was also featured in numerous media outlets including Alternet.org, the front page of The Ithaca Journal, WICB Radio, MediaRights.org and NPR-affiliate WRVO in Oswego, NY.